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Death to wasted time. Automate or get left behind.
You're wasting hours on tasks AI can handle. Here’s the 4-step plan to automate and scale—before your competitors do.
Michael Cronin
February 07, 2025
Today on Easy AI:
🚀 Daily Segments That Keep You Ahead in AI & Automation
🤯 One big story
💰 The latest in AI tech news
🤖 AI breakdown: What works, what’s hype?
🔄 Automate Your Life
📈 AI Business Wins & Fails
(Read time: five minutes)
Friday Framework: Four AI Tools in 12 Months to Scale Faster
Small business owners don’t need more work—they need smarter systems. Instead of getting lost in AI overload, focus on one powerful AI tool per quarter that actually drives revenue, productivity, and lead generation.
Each quarter, you’ll implement one proven AI tool that automates a key function, saves time, and boosts results. Let’s break it down.
📅 Q1: AI-Powered Lead Generation & Outreach
🔧 Tool: Apollo.io
📌 Tactic: Automate outbound prospecting and follow-ups to book more sales calls.
How to Implement It:
1️⃣ Define your ICP (Ideal Customer Profile) in Apollo—filter leads by industry, job title, company size, and revenue.
2️⃣ Use AI to personalize outreach—Apollo pulls LinkedIn insights to generate customized cold emails.
3️⃣ Set up a 5-step email sequence—AI automatically follows up based on engagement, doubling response rates.
💡 Stat: Businesses using AI-driven email personalization see 82% higher open rates and 3x more replies than generic cold emails.
✅ Win: Instead of manually prospecting and emailing, you let AI find, qualify, and nurture leads for you—on autopilot.
🔧 Tool: Predis.ai
📌 Tactic: Automate social media content creation, scheduling, and engagement tracking.
How to Implement It:
1️⃣ Input your brand tone & style—AI generates fully formatted posts with captions and hashtags.
2️⃣ Schedule 30 days of content in one sitting, auto-posting across LinkedIn, Instagram, and Twitter.
3️⃣ Use AI analytics to track which posts perform best and refine your strategy.
💡 Stat: Small businesses that post consistently see 122% more engagement and 4x higher audience growth.
✅ Win: Instead of spending hours brainstorming and posting, AI creates, schedules, and optimizes content—so you stay visible without effort.
📅 Q3: AI for Sales Call Insights & Conversion Optimization
🔧 Tool: Gong.io
📌 Tactic: AI records and analyzes sales calls, identifying why prospects say "yes" or "no."
How to Implement It:
1️⃣ Record all sales calls with Gong—AI transcribes and highlights key objections.
2️⃣ Review AI insights—see what phrases lead to more closed deals and where leads drop off.
3️⃣ Optimize your pitch—use AI-recommended talk tracks to increase close rates by 30% or more.
💡 Stat: Sales teams using AI-driven conversation analysis boost win rates by 32% and shorten sales cycles by 25%.
✅ Win: Instead of guessing what works, AI pinpoints exactly how to close more deals—faster.
📅 Q4: AI for Client Retention & Repeat Revenue
🔧 Tool: ActiveCampaign AI
📌 Tactic: Automate follow-up emails, upsells, and customer engagement sequences.
How to Implement It:
1️⃣ Segment customers by behavior—who purchased, who’s inactive, and who might upgrade.
2️⃣ Trigger AI-powered email sequences—send reminders, product upsells, and personalized check-ins.
3️⃣ Use AI insights to predict churn—reach out before a client leaves to increase retention by 40%+.
💡 Stat: Businesses using AI-driven email follow-ups see 29% higher customer retention and 2x more repeat sales.
✅ Win: Instead of manually chasing old clients, AI automates engagement, boosts retention, and drives more revenue.
🔥 The Takeaway: 4 AI Tools = A Fully Automated Growth System
By implementing just one AI tool per quarter, your business will:
✔ Book more sales calls automatically
✔ Stay visible with AI-powered content
✔ Close more deals with AI-driven insights
✔ Retain more customers without extra effort
📌 Pick one AI tool today and start automating. Your future self will thank you.
This isn’t traditional business news
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Note: this isn’t traditional business news. Morning Brew’s approach cuts through the noise and bore of classic business media, opting for short writeups, witty jokes, and above all—presenting the facts.
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🤯 One Big Story: Pinterest’s AI is Making Advertisers Spend More
Pinterest just cracked the code on how to make AI print money. The company’s AI-powered ad tools are helping brands target the right people faster and more accurately, and the result? More ad dollars flowing in than ever before.
🚀 Why This Matters:
AI now decides which ads perform best—brands no longer have to guess.
Advertisers are spending more because AI is making their ads more profitable.
Gen Z is flocking to Pinterest, and AI is helping brands turn them into buyers.
🔥 The Big Takeaway:
AI isn’t just about automation—it’s about unlocking more revenue. Pinterest’s success proves that AI-driven advertising is the future, and if your business isn’t using it, you’re leaving money on the table.
📰 The latest AI and tech news
Big Tech Goes All In on AI Spending
Amazon, Microsoft, Alphabet, and Meta are pouring over $320 billion into AI infrastructure this year, with Amazon alone committing $100 billion. The race to own the future of AI is getting more expensive—and more competitive.
OpenAI is Building a Nationwide AI Supergrid
OpenAI is planning a massive expansion, scouting 16 U.S. states to build AI data centers in a $500 billion project with Oracle and SoftBank. The goal? More power, more speed, and less reliance on existing infrastructure.
📈 AI Business Wins & Fails: Zillow’s $500M AI Misstep
AI helped Zillow dominate real estate, but when they let it buy and sell homes, things went off the rails.
🚀 The Win:
✔ Zestimate AI became one of the most-used home valuation tools, driving millions of users to Zillow.
✔ Machine learning accurately priced homes, giving buyers and sellers real-time insights.
❌ The Fail:
Zillow’s AI-powered home-buying program overpaid for properties, betting prices would keep rising.
Market shifts crushed their margins, forcing Zillow to shut down its iBuying division and fire 2,000 employees.
$500M in losses later, Zillow learned AI alone can’t predict unpredictable markets.
💡 The Takeaway:
AI is a powerful tool—but not a crystal ball. Zillow’s mistake? Trusting algorithms more than human judgment.
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